In brands we have three distinct strategies:
We look for technological innovations that provide opportunity within large market segment products protected by intellectual property.
We look for business concepts that are at the intersection of sports and entertainment. These products must be able to have worldwide appeal, offer large but unique sponsorship potential and income streams that require minimal investments after the concept is established.
We look for “business models” that, with the proper management or partner, can create new markets that currently do not exist today.